Ads That Convert
Transforming clicks into customers through data-driven ad strategies, tailored creative assets, and precise retargeting to maximize conversions and ROI.
From detailed market research to optimizing ad performance, I take a strategic approach to building and scaling campaigns that consistently generate returns. Whether launching new products or enhancing existing campaigns, I ensure that every ad engages the right audience in the right way to drive results.
With in-depth knowledge of ad platforms and audience targeting, I craft campaigns that not only maximize reach and reduce costs but also drive higher conversions. By prioritizing data analysis and continuous optimization, I ensure that every dollar spent translates into measurable and profitable results.
My Digital Marketing Process
Audience Insights
Understanding the target audience is essential for a successful paid media campaign.
I analyze key demographics, interests, and behaviors to ensure each ad resonates with the right people. By examining factors like age, location, and purchase behavior, I fine-tune ad concepts to speak directly to those most likely to convert.
Strategic Planning
Armed with audience insights, I develop a tailored strategy aligned with your business goals. This includes selecting the most effective platforms, setting budgets, defining clear KPIs to measure success, and precisely targeting interests within ad sets to ensure optimal audience engagement.
Creative Execution
I design CTA-focused (call-to-action) ads that grab attention and drive conversions by blending eye-catching visuals with persuasive copy. Through continuous testing and updates, I keep ads fresh, mitigate ad fatigue, and ensure consistent engagement for higher conversion rates.
Performance Optimization
Once campaigns are live, I monitor every detail to maximize results. I analyze each step of the funnel, optimize ad sets, and make real-time adjustments to ensure peak efficiency. Tracking key metrics like ROAS (Return on Ad Spend) and CTR (click-through rate), I maintain profitability while continuously improving performance.
Scaling & Retargeting
When I identify successful ad sets, I scale them by increasing budgets and expanding the audience. Retargeting campaigns are also implemented to re-engage potential customers who showed interest but didn’t convert. This ensures I capitalize on every opportunity to boost conversions.
Boosting Conversions with Ads
From concept to execution, my paid media strategies are designed to deliver measurable, profitable results. Below are case studies demonstrating how I’ve driven growth, increased conversions, and achieved strong returns on ad spend in previous projects.
The MaxxiBox Lunch Box
Background Story
In my MaxxiBox case study, I detail how I successfully launched an eCommerce brand from the ground up.
By leveraging targeted advertising and data analytics, I drove a quarter of a million dollars in sales in just six months.
Statistics
$264’792 in gross sales in 6 months.
4’130 invidiual lunchboxes sold.
2’740 unique orders placed.
$84 average order value of per customer.
3% lifetime conversion rate.
200% average return on ad spend (ROAS) for all paid media campaigns.
Astrolink Smart Watch
Background Story
I spearheaded the launch of Astrolink’s ‘Geneva Edition’ smartwatch in the competitive Chinese market, crafting a strategic marketing campaign that included a high-profile pop-up store in Geneva.
This cohesive effort drove a 300% sales increase, positioning Astrolink for future European expansion.
Statistics
¥18’500’000 (≈$2’500’000) in the first month post-launch.
5’000 watches sold.
¥3’699 (≈$520) average order value of per customer.