Ads That Convert
Transforming clicks into customers through data-driven ad strategies, tailored creative assets, and precise retargeting to maximize conversions and ROI.
From detailed market research to optimizing ad performance, I take a strategic approach to building and scaling campaigns that consistently generate returns. Whether launching new products or enhancing existing campaigns, I ensure that every ad engages the right audience in the right way to drive results.
With in-depth knowledge of ad platforms and audience targeting, I craft campaigns that not only maximize reach and reduce costs but also drive higher conversions. By prioritizing data analysis and continuous optimization, I ensure that every dollar spent translates into measurable and profitable results.
My Digital Marketing Process
Audience Insights
Understanding the target audience is essential for a successful paid media campaign.
I analyze key demographics, interests, and behaviors to ensure each ad resonates with the right people. By examining factors like age, location, and purchase behavior, I fine-tune ad concepts to speak directly to those most likely to convert.
Strategic Planning
Armed with audience insights, I develop a tailored strategy aligned with your business goals. This includes selecting the most effective platforms, setting budgets, defining clear KPIs to measure success, and precisely targeting interests within ad sets to ensure optimal audience engagement.
Creative Execution
I design CTA-focused (call-to-action) ads that grab attention and drive conversions by blending eye-catching visuals with persuasive copy. Through continuous testing and updates, I keep ads fresh, mitigate ad fatigue, and ensure consistent engagement for higher conversion rates.
Performance Optimization
Once campaigns are live, I monitor every detail to maximize results. I analyze each step of the funnel, optimize ad sets, and make real-time adjustments to ensure peak efficiency. Tracking key metrics like ROAS (Return on Ad Spend) and CTR (click-through rate), I maintain profitability while continuously improving performance.
Scaling & Retargeting
When I identify successful ad sets, I scale them by increasing budgets and expanding the audience. Retargeting campaigns are also implemented to re-engage potential customers who showed interest but didn’t convert. This ensures I capitalize on every opportunity to boost conversions.
Boosting Conversions with Ads
From concept to execution, my paid media strategies are designed to deliver measurable, profitable results. Below are case studies demonstrating how I’ve driven growth, increased conversions, and achieved strong returns on ad spend in previous projects.
The MaxxiBox Lunch Box
Background Story
I built the MaxxiBox brand from the ground up while studying at university, serving as practical proof of my digital marketing expertise and strategic understanding.
This venture not only showcased my ability to generate significant revenue and acquire customers but also became the foundation of my bachelor thesis, which was recognized by Geneva Business School as a prime example of effective business strategy and execution.
Statistics
Gross Sales: $260,000 in just 6 months, built from zero.
Clients Acquired: 2,740 satisfied customers worldwide.
Average Order Value: Each customer spent an average of $84.
Conversion Rate: Achieved and maintained a consistent 3% conversion rate.
Average ROAS: Attained a consistent return on ad spend of 2.
Astrolink Smart Watch
Background Story
I was entrusted with launching Astrolink’s ‘Geneva Edition’ smartwatch, spearheading its entry into the competitive Chinese market. To achieve this, I developed a strategic marketing campaign tailored to introduce the new model with maximum impact.
Leading the comprehensive launch strategy, I managed everything from creative direction to digital marketing execution, culminating in a high-profile pop-up store event in Geneva, Switzerland. By maintaining a cohesive brand message across all channels, the campaign resulted in a remarkable 300% sales increase compared to pre-launch figures.
This success not only drove significant sales growth but also positioned Astrolink for future expansion into Europe and beyond, showcasing my ability to execute effective marketing strategies in competitive environments.
Statistics
Gross Sales: CNY18’500’000 (≈USD2’500’000) in the first month since Geneva Edition launch.
Units Sold: 5’000 units sold on the Chinese market in the first month.
Average Order Value: Each customer spent an average of CNY3699. (≈USD520)